This episode is a preview of a session that Jocelyn, Lindsey, and K are presenting on along with Chris Oates, a partner at Gowling WLG in Toronto on Privacy Compliance in the AdTech Industry at the Association of Corporate Counsel‘s Annual meeting of 2021.
Increasingly, advertising is going digital and being tailored to the viewer to increase conversion rates which necessitate the processing and sharing of vast amounts of personal data by the parties involved in getting an ad to the consumer.
We will look at the privacy issues arising from a personal data test case from a European, Canadian, and US perspective, where regulators have this industry under the microscope, and draft regulations could further tighten the use of cookie and pixel technologies.
Join us as we discuss cookies, profiling, and other fascinating aspects of advertising.
This week’s episode can be streamed below.