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TRUSTe Privacy Certification Program Standards

Our privacy Assurance and Certification programs help organizations demonstrate compliance

Creating consistency with the TrustArc Framework

TrustArc offers a set of privacy assurance and certification programs that enable organizations that collect or process personal information to demonstrate responsible practices consistent with regulatory expectations and standards for privacy accountability.

The privacy certification programs are developed using both the TrustArc Privacy & Data Governance Accountability Framework standards and the unique regulatory requirements which a program is based on.

 

The Framework is based upon globally recognized laws and regulatory standards, such as:

  • EU General Data Protection Regulation (GDPR)
  • ISO 27001
  • U.S. Health Insurance Portability and Accountability Act (HIPAA)
  • OECD Privacy Guidelines
  • APEC Privacy Framework
  • Data Privacy Framework

See how a framework-based certification can amplify your privacy operations and demonstrate compliance.

Privacy assurance program governance standards

All companies participating in a privacy assurance program must comply with the Assurance Certification Program Governance Standards in addition to the standards relating to the program they are participating in, including APEC CBPR and PRP, Data Collection, Enterprise Privacy, and EU-US Data Privacy Framework.

Privacy certification standards

APEC Cross Border Privacy Rules (CBPR)*

Our program is designed to ensure the continued free flow of personal information across Asia-Pacific Economic Cooperation member country borders, while establishing meaningful protection for the privacy and security of personal information – this is a certification for data Controllers.

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APEC Privacy Recognition for Processors (PRP)**

This program is designed for Processors to demonstrate their ability to support data Controllers in compliance with the APEC CBPR and help Controllers identify qualified and accountable Processors.

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Enterprise Privacy

Our program is designed to ensure the continued free flow of personal information across Asia-Pacific Economic Cooperation member country borders, while establishing meaningful protection for the privacy and security of personal information – this is a certification for data Controllers.

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EDAA Privacy

This program is designed to help companies conducting Online Behavioral Advertising (OBA) in the EU certify their practices and display the European Interactive Digital Advertising Alliance (EDAA) trust seal.

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Data Collection

This program applies to companies who help optimize or serve online advertisements. It provides ad companies – who lack a direct relationship with an individual a way to demonstrate they use data collected from websites, mobile app, or other sources in this manner that respects an individual’s preference.

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Responsible AI

Our program is designed to showcase your brand’s responsible AI. Stand out by committing to fairness and transparency by incorporating principles form leading standards such as NIST and OECD, as well as AI regulations like the EU AI Act.

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Privacy verification standards

TRUSTe Data Privacy Framework Verification

This program allows participating organizations to demonstrate compliance with internationally recognized best practices and to leverage those practices to align their privacy program with existing and emerging international frameworks. The requirements for this program are based on the principles laid out in the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework.

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*TRUSTe’s APEC CBPR accountability agent participation documents are available for review by downloading the following:

**TRUSTe APEC PRP accountability agent participation documents are available for review by downloading the following:

We’re with you at every stage of your certification

Launch

Get up and running quickly with our team of privacy experts. They’ll work with you to identify a certification or assurance solution that addresses your needs

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Assess

As you begin to assess your privacy practices TrustArc can help you identify and remediate your activities, as you close your compliance gaps

Demonstrate

As your company continues to grow and transform, we stay in step with your operations— to provide continued evidence of privacy activities, ensuring your TRUSTe seal is maintained

What you get when you certify with us

  • Our people support your people

    Our team offers an effective combination of broad industry expertise and deep regulatory knowledge to help you demonstrate a differentiated privacy program.

  • Get up and running quickly

    We’ll work with you to efficiently kick-off a certification that will begin demonstrating compliance commitments.

  • Improve your existing documentation

    We use regulation-aligned templates, built by our team of experts to augment your existing policies and procedures.

  • Evidence of your privacy efforts

    Displaying the trusted privacy seal on your website demonstrates your industry leadership and dedication to data protection.

Not sure what assurance you need? We can help.

Find the right program
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